01 6 / 2013

Chelsea Clinton interviews Allana and Debbie about their Change.org campaign and the reality of shopping for mastectomy bras. Check out the extended interview here.

Chelsea Clinton interviews Allana and Debbie about their Change.org campaign and the reality of shopping for mastectomy bras. Check out the extended interview here.

23 5 / 2013

Sheila Moeschen says the real complication of selling mastectomy bras isn’t the science behind them:

The mechanics of producing and outfitting mastectomy wear for women is not as “complicated” as the meanings and representations attached to illness, and this is what, I believe, Victoria’s Secret is responding to as the company tries to delicately wash its angel wings of the entire business. Sickness, even sickness conquered, cannot be sexy, or so the marketing logic likely goes. Many women have reclaimed their post-cancer bodies, complete with scars and other visual markers of disease, through photography, art, and fashion. In doing so, women challenge social notions of attractiveness, but also empower themselves to own their self-worth, to celebrate their beauty on their own terms. A woman living as a cancer survivor is not just a body transformed, hers is a life transformed. Victoria’s Secret could have been a part of this process. ”

22 5 / 2013

Mindy Greenstein, a New York psycho-oncologist and breast cancer survivor, comments on Allana’s campaign for more accessible, beautiful bras for survivors like her mom:

“This is not at all silly or superficial,” she says. “How you look to yourself and the world has an impact on how you cope. It’s not just an issue of wearing a pretty bra after mastectomy, it’s about wanting to feel as normal as you can feel.”

Greenstein says an important way we learn to cope is by feeling like part of the world, not isolated from the world. Unfortunately, there are myriad reminders after a mastectomy that you’re “different”.

“Everything reminds of us being different,” she says. “And nothing’s going to remind you more than driving five hours out of your way for a bra that doesn’t even look good.”

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22 5 / 2013

Allana’s quest to help survivors like her mom feel beautiful inspired people around the world, such as Vera Golik, a journalist and Breast Cancer Ambassador to the UN in Brazil. Vera started her own petition on Change.org asking lingerie companies for “survivor bras.” Darling, one of the 10 biggest lingerie companies in Brazil, took up the challenge and is now working with a specialist to develop beautiful mastectomy bras!

Allana’s quest to help survivors like her mom feel beautiful inspired people around the world, such as Vera Golik, a journalist and Breast Cancer Ambassador to the UN in Brazil. Vera started her own petition on Change.org asking lingerie companies for “survivor bras.” Darling, one of the 10 biggest lingerie companies in Brazil, took up the challenge and is now working with a specialist to develop beautiful mastectomy bras!

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21 5 / 2013

From ABC News interview:

“[Angelina Jolie] put the news out there that you can still be attractive after having breast cancer and mastectomy,” Maiden said. “But a beautiful bra would have been a great thing to have, and now these bras are very limited.”

“I was disappointed, obviously,” Maiden told ABCNews.com. “I understand [Victoria’s Secret’s] decision, that there is a science that goes [with these] bras, and it’s more complicated than a regular bra would be. But I felt that if anyone could do it, they could. They have everything in place.”

21 5 / 2013

"Cancer research doesn’t help survivors feel beautiful after the battle is over — mastectomy bras do. This is a company that prides itself in innovation that helps women feel beautiful. I don’t think cancer survivors like my mom should be the exception to the rule," she said in a statement through Change.org.

She added that Nordstrom, which does carry mastectomy bras, have figured out the ‘science’ of helping breast cancer survivors. However, with many more locations across the U.S., Victoria’s Secret could have done more.

"I think that’s worth investing in, and Victoria’s Secret should, too," she stated.

20 5 / 2013

From Racked.com: Even though Allana Maiden’s Change.org petition, which asked Victoria’s Secret to create a mastectomy bra for cancer survivors back in January, was basically a bundle of PR points tied with a bow and dropped in the massive lingerie company’s lap, VS has refused to make it. 

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05 2 / 2013

The Daily Beast covers Allana and Debbie’s delivery of nearly 120,000 petition signatures to Victoria’s Secret’s New York office last week, plus their meeting with a rep from Limited Brands.

The Daily Beast covers Allana and Debbie’s delivery of nearly 120,000 petition signatures to Victoria’s Secret’s New York office last week, plus their meeting with a rep from Limited Brands.

05 2 / 2013

Perez Hilton on Allana’s “Survivor Bra” Petition

"We can’t believe somebody didn’t think of this sooner!

…And we really hope Victoria’s Secret gets on board. They have the power to do something truly considerate for the thousands of breast cancer survivors out there, and it would be a shame if they passed on this opportunity.”

Read the full blog post here.

31 1 / 2013

Allana and her mom, a cancer survivor, are ready to deliver over 119,000 signatures on Allana’s petition for a “survivor bra” to Victoria’s Secret in New York City!